Ford Runs Its First Spanish-Language Ad On Broadcast
In a first for NBA, ABC and Ford, a Spanish-language ad (with English subtitles) aired for Ford's Escape 2013 during game four and five of the NBA finals on ABC.
"Isabella Sánchez, VP of Media Integration for Zubi Advertising, the firm that created the ad, cautiously believes airing Spanish language ads during English language programming could begin to be a trend but there are risks," writes Brian Lienas.
“It’s a gamble,” Sánchez told Lienas. “You don’t want to offend people and you want to make sure that you don’t waste impressions."