The Brand Marketers Summit’s “youth panel” isn’t shedding any new light yet, but does reveal the diversity of digital dependency among the youngins. Fourteen-year-old Sam Farrell isn’t all that keen on Facebook, for example. He says it alright, but not much of a necessity.
Connor McLaughlin, similarly doesn’t see a lot of value in Facebook, and prefers Skype for his one-on-one communications. He also sees a big downside to blurting things on Facebook.
“You don’t want to say something stupid and then 15 people see your post.”
Joe Mandese is Editor of MediaPost.