Olympic Trials Score For NBC
NBC got some good pre-test Olympics viewer performance in the air of its U.S Olympic Trial programming on Sunday.
All three major summer Olympic events -- women's gymnastics, swimming and track and field competitions -- scored higher results on Sunday versus similar programming leading up to the 2008 Beijing Olympics.
Two hours worth of NBC's women's gymnastics earned some of the best results of the entire summer with a Nielsen preliminary 3.2 rating/9 share -- this versus a 2.0 rating four years ago. Swimming at 8 p.m. did a 2.1/7; track and field did a 1.4/5.
Overall, NBC scored a decent 2.5/8 on the night -- versus mostly rerun programming on the night.
ABC earned a 1.2/4 coming in second place. Two shows offered up fresh programming on the night. "Secret Millionaire" at 8 p.m. did a 1.1/4 and "Extreme Makeover: Home Edition" scored a 1.2/4. Both shows were down a bit from their last respective original airings.
Fox, with reruns of is Sunday animated comedies, came up with an overall 1.1/4; Univision,was at a 0.9/3 and CBS, a 0.8/2.