LGBT Oreo Lifts Nabisco Buzz Among Young Adults
Oreo’s posting of an image of a rainbow-filled cookie on its Facebook page in support of gay pride events on June 25 generated hundreds of
thousands of likes for the brand within days, as well as tens of thousands of comments both pro and con.
What’s been the perception impact for Kraft Foods’s Nabisco brand?
A significant increase in positive perception among adults 18 to 34, and virtually no impact among adults 35 and older, according to YouGov BrandIndex.
Among the young adults, the BrandIndex Impression score -- which asks respondents: "Do you have a general positive feeling about the brand?" – jumped from 19 on June 22 to 34 as of June 29.
The Nabisco Impression scores among adults 35 and older were already very high—above 60 as of June 22. They fluctuated up and down slightly during the following seven days, but were still at 60 by June 29.
In other words, the gap between the two age demos closed significantly, from 43 points on June 22nd to 27 points on June 29.
Recent Marketing Daily Articles
-
United Expands Loyalty Program To Businesses May 19, 10:13 p.m.
United Airlines is launching the MileagePlus Small Business Network, the first U.S. travel loyalty program that ... -
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ...
Be the first to comment on "LGBT Oreo Lifts Nabisco Buzz Among Young Adults "
Leave a Comment