Q&A: Home Run Derby Powers State Farm

State Farm is adding to its Home Run Derby presence with elements that include a baseball-themed "Discount Double Check" ad that will break on ESPN tonight, which, as Tim Van Hoof, assistant VP-marketing-communications for the insurance company, explains in this Q&A, will help to enhance its MLB All-Star presence, support the firm's charitable elements and boost its year-round sports marketing strategy. "When you look at the events with which State Farm is associated — NBA All-Star Saturday Night, NBA Draft, the Home Run Derby, the NFL, college football and basketball — we treat each with respect and care," he says. 

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