Report: Bogusky Returning To Agency World
Alex Bogusky is returning to Adland after a two-year hiatus, the Wall Street Journal is reporting.
Bogusky was the top creative executive at MDC Partners’ Crispin Porter + Bogusky before departing in 2010 to pursue a variety of other interests including a number of cause-related marketing projects.
According to the Journal, Bogusky is reuniting with several former CP+Bers who earlier this year formed a new ad shop called Made Movement that focuses on marketing efforts for products and services that are made in America.
The Boulder-based Made was founded by the trio Dave Schiff, Scott Prindle and John Kieselhorst, who, like Bogusky, held senior positions at CP+B prior to striking out on their own.
The journal reports that Bogusky will take the role of partner and creative adviser at the startup agency. The paper’s website quoted Bogusky as saying, "Red, white and blue is the new green."