The makers of LifeStyles Condoms are partnering with a North American touring electronic music festival experience, called Identity. The tour, in its second year, is a 15-date summer road show from Live Nation featuring performances from electronica auteurs like Eric Prydz, Paul Van Dyk, Nero, Madeon, and Wolfgang Gartner. Other sponsors include Rockstar Energy Drink, Emazing Lights, Slurpee, iHome and TIGI Bedhead.
LifeStyles reps will hand out SKYN Condoms and the LifeStyles ZERO Ultra Thin Condom, which the company will be marketing for the first time with this event.
In addition to sampling 75,000 condoms throughout the festival’s 15 date tour, which kicks off July 19 in Cincinnati, OH, LifeStyles will also be hosting ticket giveaways for each tour stop through the brand’s social media pages.