January 25, 2023
Millward Brown, Affectiva Test Facial Tech In Emerging Markets
- by Steve McClellan @mp_mcclellan, July 13, 2012
Millward Brown and Affectiva are
expanding their facial recognition technology venture for copy-testing services in emerging ad markets, the companies have confirmed.
The expansion comes six months after the firms formed a partnership to add facial coding techniques to MB’s copy-testing service, concluding the approach would enhance the service’s ability …
