Swipe This: Metrocard Fronts Now Open To Ads

In a first, New York's Metropolitan Transit Authority is offering ad space on the front of its Metrocards (apparently the back of the card has hosted ad spots before). "Advertisements on the front of the ubiquitous cards may appear in any color, and no semblance of the authority’s logo is required," writes Matt Flegenheimer.

Rates are yet to be determined, but will be higher than those for Metrocard backs: ads on 50,000 cards for $25,500, and on 2.5 million cards for $450,000.

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