• by Wayne Friedman , Staff Writer, July 25, 2012

There is still more automation in TV as oppose to other newer media platforms.

J.T. Batson of MediaOcean says "It is more automated to buy a TV ad than a [online] display ad."

He went on to say there is a lot of work to be done in the digital world when it comes to data: "We haven't solved out marketers problems if we are just thinking about digital."

When it comes to making money for data providers and technology companies, Batson adds that it's hard to make money when it comes to data with TV. That's because it mostly still revolved around The Nielsen Company.