Out To Launch

ATTTAT&T launched a pair of ads highlighting its sponsorship of the U.S. Olympic Team. The first stars swimmer Ryan Lochte traveling to the Olympic games by water. He swims in rain, past a school of fish and a whale, while explaining that it takes more than luck and hope to earn an Olympic spot. “Luck didn’t get me to London, I swam here,” closes the ad, seen here. I love the second spot, starring marathoner Ryan Hall streaming an audio book on his smartphone for his short run. His book of choice? “The Odyssey.” And that was just one way. Hall selects “Moby Dick” to stream on his return run home. Watch it here. BBDO New York created the campaign.

VisaIt’s no secret that seconds count in sports, but a hundredth of a second can really change the outcome of an event. Michael Phelps knows this feeling, as described in Visa’s TV spot paying tribute to Phelps’ winning eight gold medals in 2008. One medal was won by one hundredth of a second, which is faster than the blink of an eye and a lightning strike. See it here, created by BBDO Brazil.

 

EDFEDF, the electricity supplier of the Olympic games, launched an amusing TV spot in the U.K. and France showing two technicians checking the power supply to Olympic Stadium. The slapstick duo not only checks the electricity, but the sporting equipment as well. Hey, I would, too. How many chances does one get to act like an Olympian? The men fence, swim, cycle, and, my personal favorite, cautiously walk over hurdles. Watch it here, created by CLM BBDO.

 

AdidasRobert Griffin III, the rookie quarterback for the Washington Redskins, is the star of two different campaigns this week. He first appears in an ad for adidas’ adizero 5-Star Mid shoe. “Weighs on You” shows Griffin playing the role of bus driver, security guard, police officer, sports trainer and color guard, as seen through the eyes of one man. Essentially, RG3 has consumed the mind of his opponent, and the rival sees RG3’s face everywhere. The spot ends on the football field, where RG3 outmaneuvers his rival to score a touchdown. See it here, created by 180LA.

Gatorade“Greatness is not given. Greatness is taken -- taken in the summer when no one is looking,” says Robert Griffin III in a spot for Gatorade. Judging by the hot, grueling workouts RG3 completes, he’ll be taking a lot this upcoming football season. Watch the ad here, created by TBWA/Chiat/Day Los Angeles.

 

 

CombosCombos launched TV and print ads that feature a set of bad combinations, compared to the tasty Combos offerings, like pizzeria and pretzel. In one TV spot, a not-so-stealth burglar awakens a homeowner when Mr. Burglar walks on a floor in wooden clogs. See it here. In another ad, a zookeeper sweeps a lion’s den wearing a zebra shirt. Not wise. See it here. Print ads show equally unwise pairings, like an old woman with a wrinkled tattoo and a fiery redhead about to be charged by a bull. See them here and here. DDB Chicago created the campaign.

PascalChocsAn Australian ad for “Adults Only” Pascall Chocs Mallow Bites shows its cheeky side in the name of comedy. We have naked body parts, screams of pleasure and bouncing springs, but it’s not what you think. In reality, we’re in a factory where chocolate-covered marshmallows are made. The woman is testing the finished products, much to the pleasure of her male co-worker who runs the machine in a lab coat and hairnet. See it here. Droga5, Sydney created the ad, directed by Paul Goldman, with visual effects created by Afterparty, New York.

AdCouncilTo educate young adult drivers about the dangers of texting while driving, the National Highway Traffic Safety Administration, the State Attorneys General and Consumer Protection Agencies, and the Ad Council launched a PSA starring NASCAR driver Kasey Kahne. “Stop the Texts. Stop the Wrecks” shows people skydiving, performing surgery, and putting wood into a wood chipper, with text message bubbles appearing at these inopportune times. “There are a million places you’d never consider texting, so why would you do it while driving?” says Kahne at the close of the ad. See it here, created pro bono by RPA.

AbductionaryRandom iPad app of the week: DOJO created Abductionary, a fun word puzzle game for the iPad. In Abductionary, each player is an alien sent to earth by an inept alien overlord that demands his underlings “steal words from the tiny brains of those ugly, puny, bipod earth creatures.” Players have to extract words to prevent the “Language Extractor 6000” from overheating, by forming words from a stream of letters being sucked out of human brains. The app costs 99 cents in the App Store.

Recommend (1) Print RSS
  • NEW! Pierce Brosnan Typecast As Action Hero In Kia Super Bowl Ad

    For the sixth consecutive year, Kia has returned to the Super Bowl, with an ad running in the third quarter. Promoting the 2016 Sorento CUV, "The Perfect Getaway" stars Pierce Brosnan as he meets with his agent to discuss a new role. Brosnan, known for his action films and role ...
  • Squarespace And Jeff Bridges Will Put You To Sleep, On Purpose, In Super Bowl Spot

    Squarespace and Jeff Bridges want you to have a good night's sleep. The company, which helps users create custom websites and online stores, released a pre-Super Bowl campaign full of teaser videos and a custom Jeff Bridges website. DreamingWithJeff.com is a pet project of the actor's, featuring a series of ...
  • Snoop Dogg And Gilbert Gottfried Star In EAT24's First Super Bowl Ad

    Think of EAT24's debut Super Bowl ad as an edgier version of Snickers' "You're not you when you're hungry." The ad stars Snoop Dogg and Gilbert Gottfried addressing the medical condition known as hangry, or when people get pissy when they're hungry. The ad will run in the first quarter ...
  • Coca-Cola Launches Online Videos Prior To Super Bowl -- First Stars Danica Patrick

    Coca-Cola's Super Bowl campaign focuses on making the Internet a positive experience rather than a forum where anyone can post negative comments about someone they may or may not know. The first video features Danica Patrick (who I bet we'll see in GoDaddy's big game ad) and her personal experience ...
  • Marshawn Lynch Says A Lot At Skittles' Super Bowl Media Day

    Marshawn Lynch spoke more at Skittles' version of Super Bowl Media Day than on the actual Super Bowl Media Day ("I'm here so I won't get fined"). Maybe if they placed some Skittles by his microphone, things would have turned out differently. The amusing video is part of Lynch's partnership ...
  • NEW! Kim Kardashian Pokes Fun At Herself, Laughs All The Way To The Bank, In T-Mobile Super Bowl Ad

    Love her or hate her, Kim Kardashian is laughing all the way to the bank at the end of the day. T-Mobile hired her for its Super Bowl ad campaign, where Kardashian plays a spokesperson for a mock PSA. I wonder what percentage of big game viewers would rather sit ...
  • NEW! Volvo's Super Bowl Campaign Uses Competing Automaker's SB Ads To Grab Attention, Save Millions

    You know how much automakers love advertising during the Super Bowl. Volvo is launching a campaign that's cheaper than a 30-second big-game ad, piggybacking off competing automakers that actually bought a Super Bowl ad. Volvo Interception lets game day viewers nominate someone deserving to receive a new Volvo XC60. Each ...
  • NEW! Dads Show #RealStrength In Dove Men + Care Super Bowl Spot

    Dads are parents, too, in a Super Bowl spot for Dove Men + Care. Created by The Marketing Arm, the spot shows dads doing everything a parent should do: be playful, supportive, a shoulder to cry on and there when their kids need them. It shows fathers playing with young ...
  • NEW! Strong Residents Aim To 'Settle It' In Skittles' Super Bowl Teaser

    The water in the town featured in Skittles' Super Bowl teaser spot must be contaminated with a heavy dose of vitamins, because every resident sports some big guns. When the clock strikes in town, each resident drops everything and heads outside. Men and women alike have biceps the size of ...
  • NEW! Danny Trejo Plays Marcia Brady In Snickers' Super Bowl Teaser Ad

    I wonder if the full ad will involve a football to the face? Too obvious? Snickers released a teaser video of its upcoming Super Bowl ad, airing in the first quarter of the big game. Continuing with the brand's "You're not you when you're hungry" theme, the ad takes place in ...
>> Out to Launch Archives