Commentary
Big RTB Issues Need Resolution
- by Laurie Sullivan , Staff Writer @lauriesullivan, July 26, 2012
Monahan believe big issues still exist. The industry must resolve problems around transparency vs. margin pressure, privacy vs. user experience, creativity vs. production efficiency, bundling insertion vs. simultaneous consumption, and audience vs. outcome.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
