Nivea Enlists Designer For Facebook Contest
Beiersdorf's Nivea is partnering with designer Charlotte Ronson for a design contest hosted on the company's Facebook page.
The grand prize in the Nivea "Kiss of Style" contest is the chance to design a limited edition cap for Nivea Lip Care.
The contest kicks off on Nivea's Facebook page, www.facebook.com/NiveaUSA, and will showcase a variety of design patterns. Nivea fans will be able to look to Ronson, who created a limited-edition design in support of the contest, for inspiration. Ronson has also partnered with Nivea to serve as the contest's celebrity judge.
Entries will be hosted on Nivea's Facebook page through Aug. 22, then the panel of judges will select the top 10 finalists. On Sept. 5 , the finalists will be announced and then consumers will be able to log-on to Nivea's Facebook page to vote for their favorites. The winner will be announced on Sept. 20 and the winning design will come to life at retail in 2013.
Ronson is an English fashion designer. She interned with designer Cynthia Rowley before striking out on her own. She has designed for celebrities such as Mischa Barton, Gisele Bundchen, Andy Dick, Jennifer Love Hewitt, Lindsay Lohan, Kate Moss, Ellen Pompeo, Nicole Richie, Winona Ryder, Jessica Simpson, and Gwen Stefani.