Internet-Enabled TV On The Rise
Traditional television viewing is still dominant. But IPTV-enabled TV homes -- those with Internet-connected TVs -- continue to climb and look to make an impact in future
years.
Nielsen says IPTV-enabled TV viewing is now 5% of those homes' total TV viewing, as of February 2012. Four months before, it held a 2% share.
As of February, 10.4% of all
TV homes had an IPTV compared to just 4.7% that same month a year prior, according to a recent Nielsen study.
Big-screen regular TV still commands virtually all viewing -- a 94% share with
U.S. viewers watching 35 hours of TV across all screens.
“Internet Protocol TV has grown dramatically over the course of the last year," said Pat McDonough, senior vice president of
insights analysis and policy for Nielsen. "People talk about ‘the TV is dead, or that it’s dying,’ but it doesn’t look like it yet."
Nielsen says non-traditional TV
viewing options from Internet-connected sources will continue to grow -- and that unlike other TV-video related technologies, IPTV functions are being built into televisions.
Other
TV-related devices are undergoing changing trends, the company notes. DVRs now appear in 44% of homes -- 80% higher since 2007. But DVD players and older VCRs are way down.
Recent MediaDailyNews Articles
-
Fox May Stream Super Bowl On Authenticated Basis June 19, 9:04 p.m.
The past two Super Bowls have been streamed free online, but Fox may offer a type ... -
Univision, 'Variety' Team For Original Content June 19, 5:43 p.m.
Reflecting the growing size and importance of the U.S. Hispanic market, TV broadcasters have been moving ... -
UK Ad Spend Forecast To Hit $20B June 19, 5:40 p.m.
The pace of ad spending in the UK is picking up. Measured media expenditures in the ... -
3 Innovation Lions Awarded, Barbarian Grabs Grand Prix June 19, 1:33 p.m.
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category ... -
Cable Upfront Begins, Final Take Projected At $9.8B June 19, 12:07 p.m.
Following most of the broadcast upfront deal-making, many cable networks have been inking and completing upfront ... -
Shazam Launches Service To Measure TV Campaigns June 19, 10:49 a.m.
On the heels of other social media apps looking to help out TV brand advertisers with ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:16 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
Cannes King: Omnicom Earns Most Medals, Media Agency Of Year June 19, 9:34 a.m.
Omnicom’s OMD Worldwide was the most medaled media network at the Cannes ad festival this year, ... -
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ...
2 comments on "Internet-Enabled TV On The Rise".
Leave a Comment