Internet-Enabled TV On The Rise
Traditional television viewing is still dominant. But IPTV-enabled TV homes -- those with Internet-connected TVs -- continue to climb and look to make an impact in future
years.
Nielsen says IPTV-enabled TV viewing is now 5% of those homes' total TV viewing, as of February 2012. Four months before, it held a 2% share.
As of February, 10.4% of all
TV homes had an IPTV compared to just 4.7% that same month a year prior, according to a recent Nielsen study.
Big-screen regular TV still commands virtually all viewing -- a 94% share with
U.S. viewers watching 35 hours of TV across all screens.
“Internet Protocol TV has grown dramatically over the course of the last year," said Pat McDonough, senior vice president of
insights analysis and policy for Nielsen. "People talk about ‘the TV is dead, or that it’s dying,’ but it doesn’t look like it yet."
Nielsen says non-traditional TV
viewing options from Internet-connected sources will continue to grow -- and that unlike other TV-video related technologies, IPTV functions are being built into televisions.
Other
TV-related devices are undergoing changing trends, the company notes. DVRs now appear in 44% of homes -- 80% higher since 2007. But DVD players and older VCRs are way down.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
2 comments on "Internet-Enabled TV On The Rise".
Leave a Comment