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Coca-Cola, Will.i.am Launch Sustainability Effort
- Environmental Leader , Thursday, August 2, 2012 9 AM
Will.i.am (who has partnered with Intel and other brands on their marketing) and Coca-Cola are launching Ekocycle, a “brand initiative” that will work with other companies (such as Beats by Dr. Dre and New Era) on sustainability and consumer education. Ekocycle officially launched on Wednesday with a television commercial (paid by Coca-Cola) and will be followed by a full-scale advertising and marketing campaign.
