• by Jack Loechner , Staff Writer @mp_research, August 10, 2012

According to the NPD Group annual back-to-school study of consumers' purchasing intentions for the 2012 season, consumers intend to spend more this year, but will start their shopping a little later.

Marshal Cohen, chief industry analyst, The NPD Group, says that “... retailers should... see a rise in sales when the temperature drops... the summer heat wave... is a possible contributor to the delay in back-to-school shopping... ” 

The type of retail outlets consumers intend to shop in has shifted, says the report.  As a result, apparel, apparel accessories, footwear, school bags, sports equipment, and calculators will receive more attention. 

Cohen says “... in the early stages, school supplies and electronics will do well... when school is back in session apparel and footwear will... drive shoppers to department, sporting goods, and specialty stores..." 

The study shows consumers expect value to remain a key factor in their back-to-school shopping decisions.  Shoppers plan to listen to students for reasons to purchase an item, illustrating kids’ influence on these seasonal shopping trips. 

Cohen observes that “... parents will be going... ‘back to school for shopping’... to learn what the trendy/fashionable articles are that students want... “

For additional information from the NPD, please visit here.