Share And Share, But Not Alike

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According to the e-tailing group and MyBuys, in a joint online survey, consumers are more comfortable sharing data with retailers than they are with social networks, especially if it enhances the shopping experience. The majority of survey respondents (55%) responded that they are “mostly willing” to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience.  

In contrast, 52% of consumers responded that they are “much more concerned” or “somewhat more concerned” about sharing the same data on social networks

Robert Cell, CEO of MyBuys, notes that “Today’s consumer... expects a tailored online experience... (but) they’re more comfortable sharing shopping preference information with retailers than they are with social networks... designed for this type of exchange... the data strongly shows that (sharing)... results in a better shopping experience... increases brand loyalty...”

When asked about specific types of information they would share, 63% of respondents said they would share the types of offers they prefer; 61% said they would share the brands they buy; 60% would share the products they purchase.

On the mobile frontier, consumers remain more cautious. In fact, 76% of consumers indicated they have mixed feelings or find it somewhat undesirable to be geo-targeted on their mobile device.

Cell added that “Online privacy is a complex issue and there is no ‘one-size-fits-all’ answer, but consumers are willing to share data when there is an equitable value exchange... "

Please visit MyBuys here for additional information.

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1 comment on "Share And Share, But Not Alike".

1. Paula Lynn from Who Else Unlimited
   

   commented on: August 16, 2012 at 9:38 a.m.
   No, privacy is not really that complicated. It's made more complicated by those who want to protect their jobs while exploiting everyone else. People will share their preferences - NOT THEIR INFO - with a specific store (company) as long it stays with that company and no further just for the asking. It is under customer service. General info, like residential geographic region or living in a house where external products/services may be needed vs condo/apt can be gathered without privacy issues. There are many more. It's the specifics and sharing/selling that cross the line.

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