Ben & Jerry's App Finds 'Partners' for Facebook Fans
Ben & Jerry’s latest in a series of Facebook apps is dubbed “Wanna Spoon?”
This time, to promote B&J’s new Greek Frozen Yogurt line, agency Amalgamated has developed an algorithm that scans Facebook, searching dozens of categories to uncover things that people have in common (favorite bands, shared “likes,” relatives with the same name, where they’ve vacationed, etc.).
The app generates ideal “spooning partners” for the Facebook fan, who can then select a partner, download a coupon for B&J’s Greek Frozen Yogurt, and share it with the partner by posting a link on his or her Facebook timeline.
The new app was shared with B&J’s Facebook fans last week, and is being rolled out this week, with support from paid media to drive awareness within the broader Facebook community.
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Ben & Jerry's App Finds 'Partners' for Facebook Fans "
Leave a Comment