'Boston Globe,' HuffPo Branch Out Into Streaming Media

Nieman Journalism Lab, Tuesday, August 14, 2012 3:42 PM
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In a streaming coincidence, Boston.com, the Boston Globe's digital product, launched an online radio station, Radio BDC, this week, while Huffington Post debuted an online TV-style video network.

"Both Boston.com and The Huffington Post want to use digital distribution to offer something like a traditional broadcast product, but at a much lower cost than what starting a TV network or radio station ran pre-Internet," writes Justin Ellis. "They both also want a shot at a new channel of advertising dollars to complement the display-heavy advertising they rely on with their main products."

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