Olympics Earns More Social Buzz Than Biggest TV Events
There were impressive results in the
social media arena for NBC's London Olympics.
NBC says the London Olympics telecasts were more social than the 2012 Super Bowl, 2012 Grammys, 2012 Oscars, 2012 Golden Globes, and all seven games of the 2011 World Series combined. It pulled in 36 million people versus 32.7 million.
In addition, NBC says the Olympics completely dominated the prime-time social TV conversation. Between the hours of 7 p.m. and midnight, 99% of all social TV buzz was attributed to the prime-time Olympics telecasts.
NBC says totaling 17 days, there were nearly 83 million social comments in total, and 36 million of these came by way of NBCU telecasts.
Gary Zenkel, president of NBC Olympics, stated: “Actively joining the social conversation through our partnerships with these platforms, as well as calling out Olympic social trends and highlights in our linear television coverage, aided us in reassembling the ever-fragmenting media audience, most notably among that elusive younger demographic."
NBC says it brought new people to social media -- 2.4 million, making the Olympics the single largest driver of social TV conversation of all time. This was two times larger than the Super Bowl, which pulled in 1 million people.
The biggest single day: Sunday August 12, which registered 11.4 million comments. The Opening Ceremony telecast, pulled in 5 million comments.