Comcast customers accounted for almost one-third of all subscribers who signed in to watch NBC’s Olympic coverage online. Its 31% figure topped the access levels at all other
cable, satellite and telco TV operators.
With control over NBC, Comcast had an incentive to attract subscribers to NBCOlympics.com. Comcast also said Xfinity customers viewed more live online streams than the national average, based on an index that was 43% higher.
Comcast took steps to make the access process easier by eliminating the need for verification for customers with both Xfinity TV and online services when watching in their homes.
Of the streaming video amount (live and on-demand) watched by Comcast subscribers, 32% was done via mobile -- smartphones or tablets. Levels were mostly higher on weekends.
Yet there is some evidence that ample viewing was done at work as the remaining 68% used PCs, with peak levels between the hours of 11 a.m. and 2 p.m.
While watching TV, the smartphones and tablets played another role as consumers used them in massive amounts as a remote control to switch between channels with London coverage.
Comcast had wanted the opportunity for live viewing online of thousands of sports events as a way to boost interest in TV Everywhere possibilities.