Commentary

What Would David Sarnoff Do?

According to Hill Holliday’s Mike Proulx, “I think he’d be stoked.”

Specifically, Proulx, participating on the authors panel at the Mobile Insider Summit, said Sarnoff would be stoked about the emergence of mobile media.

Sarnoff, of course, was the head of RCA and is credited with ushering in the age of television.

“I think Sarnoff would love to see how the world has united around one co-viewing experience,” Proulx said. To which I would add the caveat, only if he owned the patent on it.

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