More Than A Third Click "Don't Remember Password"

by Jack Loechner, Aug 29, 2012, 6:15 AM

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According to the results of the 2012 Online Registration and Password study from Janrain, 58% of online adults have five or more unique passwords associated with their online logins and 30% of people have more than 10 unique passwords they need to remember. 38% of people think it sounds more appealing to tackle household chores than to try and come up with another new user name or password. 

Most consumers know that it’s important to create a variety of strong, original passwords to protect their identity online. The problem however lies in trying to come up with different logins for a myriad of different sites, says the report.

• 58% of adults have 5 or more unique online passwords
• 30% have 10 or more passwords

Almost one in 10 people has 21 or more individual passwords

• Older people are likely to have more unique passwords than their younger counterparts; people age 55 or older on average have 8.2 passwords whereas millennials (18-34 year olds) only average 6.7
• Adults age 35-44 average 8.7 unique passwords and those 45-54 have 8.4 on average
• Men age 45-54 have the highest average number of unique passwords at 9.8

Three-quarters of people say they try to create the strongest passwords possible, using combinations of letters and numbers instead of obvious names or words, like the all too common “password”

• Recalling their complicated passwords when needed is where people seem to run into trouble. 37% have to ask for assistance on their user name or password for at least one website per month

Frustration with the registration process doesn’t end with the requirement to create a new username and password combination. The majority of adults prickle at the prospect of having to enter their personal information and register at another website.

• 84% of people dislike being asked to register on a website. Of those respondents:
• 51% dislike the prospect of remembering another user name or password
• 44% find online registration forms to be too long
• 62% of adults would be willing to enter more personal information on a website, including their age, location or marital status, if they knew how the site or brand was planning to use the info

Larry Drebes, CEO of Janrain, concludes that “... by creating strong, secure passwords that are changed regularly... consumers can take their identity across the Web instead of... creating a new password at every site they visit...” 

For additional information from Janrain about the study, please visit here.

 

 

 

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