Mindshare Wins Smithfield Media Assignment
- by Steve McClellan @mp_mcclellan, September 4, 2012
WPP’s Mindshare has been awarded media planning and buying duties for Smithfield Foods, after a formal review, the client and agency have confirmed.
The pitch was led out of Mindshare’s Chicago office, which will manage the assignment.
The scope of work includes both traditional and digital media.
Client brands include Smithfield, Cook's and John Morrell.
