• by Staff Writers , September 6, 2012

 

To launch the 2013 Escape SUV, Ford Motor Company collaborated with Team Detroit and Rokkan to create “Escape Routes”: the first primetime social TV show. The reality TV competition was broadcast on NBC, and Hulu combined real-time social media interactions and at-home play to create a completely new kind of interactive entertainment experience. At-home viewers were able to follow and effect the outcome of the six Escape Route teams as they traveled across the country competing in extreme challenges through Facebook, Twitter and YouTube interactions as well as mini-game playing and live chats and video streams on escaperoutes.com. In just two months, Escape Routes enlisted over 30,000 active players, helping their chosen team to the finish line. 

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012