Mobile Gender Shopping

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According to uSamp, looking at the mobile shopping habits of 1,100 men and woman, ages 18 – 75, 12% of woman find themselves shopping on their mobile devices while in the waiting room at the doctor’s office. On the other hand, 25% of men most frequently shop on mobile while at the office.

The survey found that men are more likely than woman to purchase items over their mobile devices:

• 27% of males purchase consumer electronics on mobile vs. 8% of females
• 23% of males purchase movie and event tickets on mobile vs. 11% of females
• 30% of males purchase digital content on mobile vs. 20% of females
• 13% of males purchase food and drinks on mobile vs. 8% of females
• 8% of males purchase office supplies on mobile vs. 4% of females

Considering how mobile devices are being used in purchase decisions, 91% of males have scanned a product barcode with their mobile device vs. 85% of woman. The survey found that men and woman who scan barcodes with mobile are shopping at these types of stores:

• Electronic store: 27% male vs. 12% female
• Convenience store: 7% male vs. 3% female
• Health & Beauty Store: 6% female vs. 2% male

According to the InfoGraphic included with the study report:

For additional information, please visit here.

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2 comments on "Mobile Gender Shopping".

1. Jonathan Hutter from Garrand
   

   commented on: September 24, 2012 at 9:12 a.m.
   Based on the write up, men are an amorphous cloud of beings, some of whom generally perform in certain manners, while woman is a single monolith.
2. Paula Lynn from Who Else Unlimited
   

   commented on: September 24, 2012 at 10:30 a.m.
   Wouldn't it be dandy if there was a lovely banner saying Can you afford to pay for this ? before pushing the buy button ? Impulse buying on the run runs up debt that will be hard to pay for, worse than online and POP.

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