JetBlue Continues Support Of Charitable Partners
JetBlue Airways is renewing its support of its charitable partners with two initiatives.
The New York-based airline is holding its annual “Bid for Good” online charitable auction and “Swing for Good Golf Classic.”
The efforts will help JetBlue hit the $1 million mark for funds raised for a variety of its nonprofit partners since 2009. This year's proceeds will benefit KaBoom, a non-profit organization that envisions a place to play within walking distance of every child in America; and PBS Kids, the educational media brand for kids.
The online auction, at Charitybuzz.com/JetBlueBidForGood, runs through Oct. 18. Items available to bid on include all-inclusive JetBlue Getaways vacation packages, exclusive access to VIP sporting events, signed memorabilia and other one-of-a-kind experiences.
Other items include a chance to throw the first pitch at a Boston RedSox game, VIP tickets to "The Tonight Show" with Jay Leno in Los Angeles, An Eli Manning signed jersey, four passes to the 2013 PGA Championship, Super Bowl 2013 tickets, tickets to the 2013 Academy of Country Music Awards, MTV Movie Award tickets, pit passes at a NASCAR race, a private PBS Kids party featuring a live musical performance by PBS Kids host Mr. Steve and VIP tickets to "Late Night with Jimmy Fallon" in New York City.
"Education and community engagement are at the heart of all of JetBlue's corporate social responsibility programs," said JetBlue CEO and Swing For Good Golf Classic Chairman Dave Barger, in a release.
The Swing For Good Golf Classic will be held Oct. 9 at Bethpage Golf Course and will feature corporate sponsors uniting to raise funds for KaBOOM and PBS Kids. Partnership opportunities for the Swing for Good Golf Classic are available and range from presenting sponsor to a single playing position.
The tournament began in 2009 to build awareness for JetBlue's charitable partners. JetBlue created Bid for Good in 2010 as an extension of the golf event to further increase exposure for the benefiting charities and their work in the community.
Recent Marketing Daily Articles
-
Affluent Consumers Continue Spending June 19, 4:53 p.m.
Attribute it to an improving economy, or simply fatigue in behaving a certain way, but the ... -
Voss Water In Socially Driven Summer Campaign June 19, 3:27 p.m.
Voss Water has launched a social-plus-retail summer campaign designed to engage consumers and strengthen relations with ... -
Chevy Back With MOFILM For Oscars June 19, 3:22 p.m.
Chevrolet has tied a five-year knot with the Oscars, with attention on independent filmmakers. Chevrolet’s theme ... -
Nissan Opens Door To Versa Launch June 19, 2:18 p.m.
Nissan’s new Versa Note is a "A Door to More" in the automaker’s campaign for the ... -
Saks Fifth Avenue Rolling Out New Campaign June 19, 11:12 a.m.
Saks Fifth Avenue is debuting a new marketing campaign, which it hopes will sell shoppers on ... -
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
<Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ...
Be the first to comment on "JetBlue Continues Support Of Charitable Partners"
Leave a Comment