Top 10 DMAs in which adults have used Mott’s canned or jarred fruit in the last six months:
- Laredo, TX
- Youngstown,
OH
- Rochester, NY
- Springfield, Holyoke, MA
- Pittsburgh, PA
- Philadelphia, PA
- Rockford, IL
- Peoria, Bloomington, IL
- Boston (Manchester), MA-NH
- Cincinnati, OH
Source: GfK MRI’s 2011 Market-by-Market Study
riveting
I almost never comment on these articles. But Brea Keating, you made me laugh out loud!
All right, now you've got me curious: who are they in terms of age, gender, income?
And are they buying Jello to put the fruit in?
(Also, is it a regular thing to put up odd MRI factoids and I just didn't notice?)
Cece, the reason we link to the source is so you can ask it for the riveting details. Some of these are rather jarring, I admit, but if you're selling canned fruit, you need to know!
It is a regular feature tucked into our Briefs section so come back early and often to read more!