Who Buys Canned/Jarred Fruit?

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Top 10 DMAs in which adults have used Mott’s canned or jarred fruit in the last six months:

1. Laredo, TX
2. Youngstown, OH
3. Rochester, NY  
4. Springfield, Holyoke, MA  
5. Pittsburgh, PA
6. Philadelphia, PA
7. Rockford, IL
8. Peoria, Bloomington, IL
9. Boston (Manchester), MA-NH 
10. Cincinnati, OH

Source: GfK MRI’s 2011 Market-by-Market Study

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4 comments on "Who Buys Canned/Jarred Fruit? ".

1. Brea Keating from Datalogix
   

   commented on: October 10, 2012 at 10:35 a.m.
   riveting
2. Edward Rosenthal from KSL Media
   

   commented on: October 10, 2012 at 4:14 p.m.
   I almost never comment on these articles. But Brea Keating, you made me laugh out loud!
3. Cece Forrester from tbd
   

   commented on: October 10, 2012 at 5:11 p.m.
   All right, now you've got me curious: who are they in terms of age, gender, income? And are they buying Jello to put the fruit in? (Also, is it a regular thing to put up odd MRI factoids and I just didn't notice?)
4. Nina Lentini from MediaPost Communications
   

   commented on: October 10, 2012 at 5:16 p.m.
   Cece, the reason we link to the source is so you can ask it for the riveting details. Some of these are rather jarring, I admit, but if you're selling canned fruit, you need to know! It is a regular feature tucked into our Briefs section so come back early and often to read more!

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