Taco Bell Helps Lift Yum Brand Profits
Profits at Yum Brands, parent of Taco Bell, Pizza Hut and KFC, jumped 23% in its fiscal Q3, driven by improved U.S. performance for all three chains.
Taco Bell, which struggled in the U.S. last year, saw same-store sales rise 7% in the latest quarter.
The chain is building on the success of its Doritos Locos Tacos, launched earlier this year, by adding a cool ranch variety of the shells, and in July also introduced a more premium "Cantina Bell" menu, supported with a significant advertising campaign.
U.S. same-store sales for Pizza Hut and KFC rose 6% and 4%, respectively, in the latest quarter, reported The Wall Street Journal.
Worldwide, Yum reported a Q3 profit of $471 million or $1 a share, up from $383 million or 80 cents a share versus the year-earlier period. Profitability rose by 1.9 percentage pionts, to 18.9%. Revenue grew 9%, to $3.57 billion.
Yum raised its full-year guidance to EPS growth of 13%, versus its earlier 12% projection.
KARLENE LUKOVITZ
Karlene Lukovitz is a regular contributor to MediaPost's "Marketing Daily," "Audience Development," "InPublishing" (U.K.), and other business publications, and edits "IPDA Newsstand Forum," a monthly newsletter on the magazine newsstand industry.
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