Apple Moves Up But Samsung Holds Mobile User Lead

According to comScore, for the three-month average period ending in August, 234 million Americans (74.5%) age 13 and older used mobile devices. Samsung ranked as the top OEM with 25.7% of U.S. mobile subscribers, followed by LG. Apple continued to inch closer to the #2 ranking, followed by Motorola.

Top Mobile OEMs (3 Month Average; Total U.S. Mobile Subscribers Ages 13+)

 

Share (%) of Mobile Subscribers

 

May-12

Aug-12

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Samsung

25.7%

25.7%

0.0

LG

19.1%

18.2%

-0.9

Apple

15.0%

17.1%

2.1

Motorola

12.0%

11.2%

-0.8

HTC

6.1%

6.3%

0.2

Source: comScore MobiLens, October 2012

116.5 million people in the U.S. owned smartphones during the three months ending in August, up 6% versus May. Google Android ranked as the top smartphone platform, while Apple’s share increased 2.4 percentage points.

Top Smartphone Platforms (3 Month Average Total U.S. Smartphone Subscribers Ages 13+ )

 

Share (%) of Smartphone Subscribers

 

May-12

Aug-12

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Google

50.9%

52.6%

1.7

Apple

31.9%

34.3%

2.4

RIM

11.4%

8.3%

-3.1

Microsoft

4.0%

3.6%

-0.4

Symbian

1.1%

0.7%

-0.4

Source: comScore MobiLens, October 2012

In August, 75.6% of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 53.4% of subscribers, while browsers were used by 52%. Accessing of social networking sites or blogs increased 1.6 percentage points. Game-playing was up 0.5 percentage points.

Mobile Content Usage (3 Month Average Total U.S. Mobile Subscribers Ages 13+) 

 

Share (%) of Mobile Subscribers

 

May-12

Aug-12

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Sent text message to another phone

74.8%

75.6%

0.8

Used downloaded apps

51.1%

53.4%

2.3

Used browser

49.8%

52.0%

2.2

Accessed social networking site or blog

36.7%

38.3%

1.6

Played Games

33.5%

34.0%

0.5

Listened to music on mobile phone

27.0%

28.3%

1.3

Source: comScore MobiLens, October 2012

At the same time, Comscore released a study finding that Instagram attracted an average of 7.3 million daily users in the US via mobile device in August 2012, surpassing the 6.9 million who visited Twitter via mobile device. This figure is a nearly tenfold increase from six months earlier.

Average Daily US Visitors To Twitter and Instagram (x000)

Social Medium

March, 2012

May, 2012

August, 2012

Twitter

5,529

5,722

6,868

Instagram

886

1,878

7,302

Source: comScore Mobile Metrix 2.0, October 2012

For additional information from comScore, please visit here.

 

 

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