Lincoln Financial Group is encouraging Americans to save for their retirement through a YouTube video series that kicks off during National Save for Retirement Week.
During the week, Oct. 21-27, Lincoln will feature videos on You Tube offering simple tips to help Americans take actions that will better prepare them for retirement. The Radnor, Penn.-based company will promote the videos on its Facebook page and Twitter.
In addition to the video series, Lincoln is providing plan sponsors and participants with communication and education tools designed to promote National Save for Retirement Week and help plan sponsors educate their plan participants about the many advantages of participating in their employer-sponsored retirement plan.
A national event endorsed by Congress, National Save for Retirement Week is dedicated to promoting retirement saving among Americans and encouraging employees to participate in their employer-sponsored retirement plans.
"For many Americans, the only way they save for retirement is through their employer-sponsored retirement plan, like a 401(k) or 403(b) plan," said Chuck Cornelio, president, Retirement Plan Services, Lincoln Financial Group, in a release. "Our goal is to provide tips that motivate people, in a positive way and help boost their retirement readiness."
With this year's National Save for Retirement Week falling just before the 2012 presidential elections, Lincoln recently fielded a survey that showed only 26% of Americans say the upcoming election will have a positive impact on their outlook for retirement. The survey also found that 72% of Americans say the economy is making it challenging for them to stay on track with their retirement savings.
"With everything that Americans have on their minds today, the economy weighs heavily on their retirement savings decisions," Cornelio said. "People need encouragement and support to help them focus on taking the right steps and stay on track with their retirement savings goals."