Playing In Creative Sandbox: Site Spotlights Ad Case Histories
Google launched a crowd-sourced website for members of the ad industry to highlight their current and recent digital campaigns and the role technology played in the creative process.
The Creative Sandbox, developed by AKQA, allows agencies to submit any digital work that launched starting with September 2011 onward.
Agencies can upload their work in a case study format, including project summaries and creative components, and discussions on how technology sparked the creativity. Visitors can show their love for campaigns by +1ing case studies via Google+ and voting on how they would rate a case study: smart, fun or cool. Votes are collected and tallied by color so users can see which option prevails.
The more votes a case study obtains, the higher it sits on the page. Votes are updated in real time, while trending projects are updated every eight hours. A big plus to the site is it's optimized for mobile devices, making it clean and easy to view whether you’re on a laptop, tablet or smartphone.
“The goal of Creative Sandbox is to highlight great campaigns, the teams that created them and the story behind each one,” said Michael Farley, Associate Creative Director, AKQA. “We also hope that spotlighting all of these things inspires people to create the next generation of great campaigns. We really aimed to show great technology and creative coming together to bring innovative experiences to life.”