FDA Probes Monster Beverages

The Food and Drug Administration has confirmed that it is investigating reports that five people since 2009 may have died after consuming Monster Beverage Corp. drinks.

The probe is based on incident reports that doctors and companies voluntarily submit to the FDA. The FDA told Bloomberg that the incidents are considered to be allegations, and no conclusion is drawn until an investigation is completed. 

Last week, the parents of a 14-year-old Maryland teenager, Anais Fournier, filed a civial suit in Calfornia against  Corona, Calif.-based Monster, alleging that their daughter died from "caffeine toxicity" after consuming two, 24-ounce cans of Monster energy drinks, according to The Wall Street Journal, which reported that Fournier had a preexisting heart problem.

Monster released a statement saying it does not believe that its drinks are responsible for the teen's death, and is unaware of "any fatality anywhere that has been caused by its drinks." Its labels warn that the drinks aren't recommended for children or those sensitive to caffeine, but do not specify their caffeine content. 

Last month, Sens. Dick Durbin (D., Ill.) and Richard Blumenthal (D., Conn.) asked the FDA to investigate the safety of energy drinks, and consider limiting the caffeine allowed in such beverages. Last year, the Substance Abuse and Mental Health Services Administration issued a report showing that emergency-room visits involving energy drinks had increased tenfold between 2005 and 2009.

For regulatory purposes, energy drinks are considered dietary supplements. The FDA said that it continues to evaluate the emerging science on caffeine and other ingredients. It is also working on guidelines relating to dietary supplements and beverages. In 2009, the U.S. Government Accountability Office recommended that the FDA act to take greater oversight of dietary supplements, including energy drinks.   

As previously reported, New York attorney general Eric T. Schneiderman issued subpoenas in July to PepsiCo (AMP), Monster Beverage Corp. and Living Essentials (5-hour Energy), asking for information on their marketing and advertising practices, in an investigation of whether their marketing may be deceptive. 

Recommend (9) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • Google Wins Reprieve From Mississippi Attorney General

    A federal judge has granted Google's request for an order enjoining Mississippi Attorney General Jim Hood from following enforcing a subpoena for “millions” of documents relating to copyright infringement by outside companies. The preliminary injunction, issued on Monday by U.S. District Court Judge Henry Wingate in Jackson, Miss., stays Hood's ...
  • FCC Enacts Sweeping Open Internet Rules

    The Federal Communications Commission voted on Thursday to impose net neutrality rules that prohibit broadband providers from blocking or degrading traffic and from creating online fast lanes. “Today history is being made by a majority of this commission as we vote for a fast, fair and open internet,” Chairman Tom ...
  • Nick.com Visitors Seek To Revive Privacy Case Against Google And Viacom

    Representatives for a group of young children are appealing a judge's decision to dismiss a lawsuit accusing Google and Viacom of violating a federal video privacy law. The notice of appeal, which was filed this week with the 3rd Circuit Court of Appeals, doesn't offer details about the potential arguments ...
  • Coca-Cola Talks "Total Market" Multicultural Marketing

    Segmenting remains a natural component of multicultural marketing. Yet, top brands increasingly want separate units to share insights, and a broader strategy. It’s a “total market” according to Juan Pablo Gonzalez, Senior Brand Manager of Hispanic Marketing at Coca-Cola. Among other benefits, “It gives up an opportunity to share resources,” ...
  • "50 Shades Of Skin" Isn't The Way To Approach Multicultural Markets

    When approaching multicultural consumer segments, marketers shouldn’t go thinking about “50 Shades of Skin,” according to Xavier Turpin, Director of Multicultural Marketing at Dunkin Brands. “It’s wrong to label all these segments based on skin color,” Turpin told attendees of MediaPost’s Engage: Hispanics conference, on Tuesday. “What’s more important is ...
  • Finding programmatic revenue -- or lead-generation value

    Programmatic may yield too low cost per thousand prices for many publishers. Still, others who even sell premium video inventory find value. During a OMMA Miami panel, Daren Trousdell, founder/chief executive officer of OneUp Sports says: “Programmatic is a lead-generation tool for us; we can see who is bidding on ...
  • Audi Taps MUH-TAY-ZIK I HOF-FER For Social

    Audi of America has tapped San Francisco-based MUH-TAY-ZIK | HOF-FER as its social media agency. Audi says it choose the agency Audi after seeing their work for clients like Netflix, Golden State Warriors, and Slavery Footprint.
  • FCC Chairman Unveils Plan For 'Strongest Open Internet Protections' In Agency's History

    Federal Communications Commission Chairman Tom Wheeler said on Monday that he will propose that the agency declare broadband service a utility, in order to enact “the strongest open internet protections” in the agency's history. “These enforceable, bright-line rules will ban paid prioritization, and the blocking and throttling of lawful content ...
  • FCC Chief To Propose Nixing Muni-Broadband Restrictions

    Federal Communications Commission Chairman Tom Wheeler said on Monday that he will propose invalidating state restrictions on municipal broadband networks. “Many communities have found that existing private-sector broadband deployment or investment fails to meet their needs,” he said today in a statement. “They should be able to make their own ...
  • Verizon Promises To Let Customers Avoid Tracking Program

    Faced with pressure from lawmakers, Verizon said on Friday that it will allow its mobile customers to opt out of a controversial tracking program. The move means that Verizon's customers will be able to direct the company to stop inserting tracking headers -- known as UIDHs -- into their mobile ...
>> Raw Archives