TV Set Sales Remain Flat, LCD Demand Up
Following relatively flat global economic growth, projected TV set sales are also expected to be flat next year -- a slight improvement over 2012.
NPD DisplaySearch estimates that by the end of this year, TV shipments are poised to be at 237 million, a decline of more than 4% versus 2011.
Typical price drops -- which consumers expect
-- have slowed.
Paul Gagnon, director, North American TV Research at NPD DisplaySearch, states: "... internal factors, such as slower cost reductions and a greater focus on profits at the
expense of volume, are leading to a lower level of retail price erosion, which is also impacting demand.”
Consumers will continue to demand bigger screens. The study says shipments of
50” and larger screen sizes are expected to climb 13% next year, compared with just 1% growth of 40" to 49” TV sets and a 2% decline in shipments of 40” and smaller sizes.
At the same time, mobile/portable screens -- from tablets and smartphones -- will eat into mid-size TV screens.
LCD TV shipments will continue to grow throughout the forecast, while
demand for CRT and plasma TVs declines. New OLED technology TV sets will continue to make inroads. NPD DisplaySearch expects 50,000 OLED TV shipments next year, growing to 9 million by 2016.
TV Sets from Shutterstock
Recent MediaDailyNews Articles
-
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ... -
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ...
Be the first to comment on "TV Set Sales Remain Flat, LCD Demand Up"
Leave a Comment