Facebook Sees Growth In Brand Engagement
Facebook brand engagement has risen 896% on a year-over-year basis, according to a new advertising study from Adobe. The study said the uptick is consequent to Facebook's new Timeline feature. Another report released earlier this year found that the feature garnered positive results for small to medium-sized brand pages. About a quarter of Facebook engagement came from mobile users. Mobile growth on Facebook engagement also came with increased mobile marketing gains overall.