News Brief

Who Buys Gluten-free Food?

Top 10 DMAs in which adults who buy food labeled as “gluten-free” reside: 

  1. Tucson (Sierra Vista), AZ  
  2. San Diego, CA
  3. New York, NY 
  4. Portland, OR 
  5. Boise, ID 
  6. Salt Lake City, UT 
  7. West Palm Beach-Ft. Pierce, FL 
  8. Denver, CO 
  9. Sacramento-Stockton-Modesto, CA 
  10. San Francisco-Oakland-San Jose, CA 

Source: GfK MRI’s 2011 Market-by-Market Study

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