According to new findings from the 2012 Connecting and Communicating Online: State of Social Media study, conducted by Harris Interactive, women are more likely to be a member of Facebook and to login more frequently than current male members. And, while men and women average the same number of email addresses, the study finds that women are also more likely to be checking their e-mail accounts more often.
Jeff Tinsley, CEO of MyLife, says that “... women... report a greater fear of missing out on something important... logging in more frequently to check both Facebook and their email accounts... “
Women are more susceptible to have a fear of missing out (FOMO), says the report, and 47% wish there were a solution to help them manage their multiple social networking profiles (vs. 40% of men)
The report says that women may be responsible for more of the status updates in the Facebook newsfeed. And, of online adults who are a member of at least one social networking site, women were more likely to belong to Facebook and also login more frequently.
Men and women both average just under three email addresses per user (2.7 for men vs. 2.6 for women) but women are keeping a closer watch on their inbox, with more than 4 in 5 women checking their email daily:
Facebook it isn’t the only social network that sees different usage patterns between the genders. Much has been made of Pinterest’s popularity with women, but it’s actually men who are more likely to share on the site.
N.B. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
For more information, please visit MyLife here.