News Brief

Who Buys Environmentally Safe Products?

Top 10 DMAs in which adults who say “I am willing to pay more for a product that is environmentally safe” reside:

  1. San Francisco-Oakland-San Jose, CA 
  2. Washington, DC (Hagerstown, MD)  
  3. Detroit, MI 
  4. New York, NY 
  5. Philadelphia, PA 
  6. Baltimore, MD 
  7. Boston (Manchester), MA-NH 
  8. Monterey-Salinas, CA 
  9. Miami-Ft. Lauderdale, FL 
  10. Sacramento-Stockton-Modesto, CA 

Source: GfK MRI’s 2011 Market-by-Market Study

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1 comment about "Who Buys Environmentally Safe Products? ".
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  1. nicolas boillot from HB Agency, November 2, 2012 at 8:41 a.m.

    Detroit seems like the biggest surprise!