A Post On Perspective

A little post-appocalyptic-storm perspective, anyone? That's what you get in spades from a post written by a former advertising art director, the late Linus Redding. Full points go to Advertising Age's Matt Creamer for pointing us to "one of the best pieces I've ever read on the pressure-cooker of creativity and commerce that is advertising." First published in March, "It's a 'must read' for creatives, account and especially clients," according to a commenter on the Ad Age site. "It's true also for those of us who are marketers/communicators who are responsible for evaluating finished creative work, writing positioning and plans, and often writing our own briefs and social media," the commenter continues.

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