9.4 Billion Video Ads Viewed in September, More than One-Third Higher Than Year Ago
The number of online video
ads viewed in September held steady from the prior month at about 9.4
billion. That’s a small, but promising sign, for the online video business because, despite the regular prognostications of video ad spending growth, the number of ads actually viewed has been
on a downward slide since June, according to comScore’s monthly figures.
The research firm said that in September more than 181 million Web users watched more than 39 billion videos and 9.4 billion video ads. That compares to 188 million Internet users watching 37.7 billion videos and 9.5 billion video ads in August. The number of ad views started sliding after the record June with 11 billion video ads. In July, the number of video ads dipped to 9.6 billion, and then to 9.5 billion in August. The dip was likely attributable to expected seasonal declines in viewing, especially as TV — which is the most successful genre in selling video ads online — headed into summer reruns. Still, with shows coming back on air in September, I’d have expected a more significant rise in ad views last month.
Even so, the market is still growing year over year — the 9.4 billion video ad views last month is a 38% rise over the 6.8 billion video ad views in September 2011.
In September 2012, Google topped the ads viewed list due to YouTube with 1.8 billion video ads seen, followed by BrightRoll with more than 1.3 billion, Hulu with 1.2 billion, Liverail with more than 1.1 billion and Adap.tv with 1 billion. Compare that to September 2011 when Hulu was the only site serving up more than 1 billion video ads. YouTube wasn’t even in the top 10 a year ago for ads delivered.
However, YouTube saw its market share for videos viewed decline with 13.1 billion videos viewed in September, down from 18.6 billion a year ago. Don’t cry for YouTube though. Despite that dip in market share, YouTube remained steady in ads served with nearly 1.8 billion, about the same as in August, and a rise from July and June, suggesting the biggest video site is still on track to grow ad revenue.
Recent Video Daily Articles
-
Before You Head Off to That Mattress Sale at Sleepy's May 24, 2:40 p.m.
My dad, quite draft-worthy, escaped World War II by working in a war-related industry. It wasn’t ...
-
Online Content: Hey, That's Not So Inferior! May 23, 2:41 p.m.
Here’s another stunning confirmation of what would seem to be a no-brainer: It doesn’t matter much ...
-
Fiat Hopes It Has a Cheap Viral HIt Coming at You May 22, 3:20 p.m.
Automakers are always among the top advertisers on network TV and usually the very top ...
-
What's The Point of NewFronts, Anyway? May 21, 2:10 p.m.
Gees, I know you expect a lot of trenchant analysis in this space, but at the ...
-
Tremor's VideoHub Gets MRC Nod for Its Viewability Tech May 20, 3 p.m.
A certain big segment of the ad business still gets bugged about viewability issues—it sounds ridiculously ...
-
Too Much of A Soap Thing: 'All My Children,' 'One Life to Live' Will Lengthen Time Between New Episodes May 17, 1:22 p.m.
There’s something interesting to be learned—maybe—from the revelation that fans of the new online versions of ...
-
The Wonders and Contradictions of Counting Audiences May 16, 2:10 p.m.
The emerging digital age is nothing if not contradictory and filled with its own ironies, and ...
-
Networks Want a Better Accounting of All That Television Online May 15, 2:15 p.m.
Editor's Note: This story incorrectly refers to Nielsen Online Campaign Ratings as the data source for ...
-
The Private World of Broadcast Upfronts May 14, 3 p.m.
The new broadcast network schedules being announced this week include the typical ballyhoo, but it seems ...
-
My Advertisement For Online Advertisments May 13, 2:40 p.m.
I bristle at the notion of watching commercials for fun, but I bristle at a lot ...
1 comment on "9.4 Billion Video Ads Viewed in September, More than One-Third Higher Than Year Ago ".
Leave a Comment