Pizza Patron Runs Program With Pepsi

QSR Magazine, Monday, November 12, 2012 8 AM
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Pizza Patrón is running a co-branded promotion, “Ponte La Diez” or “Wear the 10,” with Pepsi through the end of the year. The “Ponte La Diez” promotion offers customers a super-value $10 combo, which includes a large Choriquezo pizza, a 2-liter bottle of Pepsi, and a free Lionel Messi–branded T-shirt. The lobby of each store will feature a 5-foot-tall standee with Lionel Messi’s image and other point-of-purchase displays. 

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