Advertising Lessons From The Political Campaigns

Advertising Age, Monday, November 12, 2012 3:48 PM
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Among the many lessons to be learned from the just-concluded presidential campaigns are some special one for marketers, including how "to put real-time data to use rapidly and aggressively," and " the ways offline info can benefit online messaging," writes Kate Kaye. She provides examples from both the Obama and the Romney camp.

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