Sinofsky Out At Microsoft

by , Nov 13, 2012, 11:01 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Online Marketing


Windows chief Steven Sinofsky -- who some assumed would one day replace Steve Ballmer as head of Microsoft -- is out. “Two weeks after Apple's stunning management shakeup, Microsoft has announced a shocker of its own,” writes

“His departure was a mutual decision,” reports The New York Times’ Bits blog, citing sources. Yet, “the departure raises questions about how Microsoft … will prepare itself for a new generation of leadership.”

“Critically, Sinofsky was not ousted because of any issues with the launch of Windows 8 or the Surface,” The Verge reports, citing its own sources.

Then, what led to the divorce? Well, despite Sinofsky’s many strengths, “He was also criticized as someone who didn’t bring people together in a company that desperately needs to bring a unified approach to its technology,” Wired writes.

“The big knock on Sinofsky was his often-prickly nature,” Bloomberg Businessweek seconds. “That approach doesn’t go over well at today’s Microsoft, which needs to prove that Windows is just one piece of a larger collective.”

According to another theory, “Sinofsky felt that he deserved to be Microsoft's next CEO, and wanted to be designated as Steve Ballmer's successor after Windows 8 shipped,” one source tells Business Insider. “He threatened to quit if he didn't get the nod. Ballmer … called his bluff.”

Julie Larson-Green, Sinofsky's top lieutenant, is being handed control of Microsoft’s Windows division.

Under Larson-Green’s leadership, ZDNet’s Mary Jo Foley doesn’t expect any kind of change in short-term Windows product strategy.

“It's also worth noting that the timing of the Sinofsky departure announcement isn't as unusual or alarming as some are claiming,” Foley adds. “Windows 8 engineering is finished; the product is now in the hands of the marketers, deployers and licensors.”


Be the first to comment on "Sinofsky Out At Microsoft"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Online Marketing Articles

  • Cheaper Nook's Getting Web Browsers, Email  

    Nook Simple Touch, Barnes & Noble’s inexpensive line of e-readers, is getting a Web browser and ...

  • Foursquare Gets $41M In Private Equity  

    Giving itself more time to grow and mature as a business, Foursquare just took $41 million ...

  • Google Unveils Google Keep App  

    Confirming earlier reports, Google on Thursday unveiled a new note-taking app named Google Keep. But, despite ...

  • Nexflix Friends Facebook  

    In what Web watchers are calling a long-overdue integration, Netflix has finally tapped Facebook to offer ...

  • Mason Out At Groupon  

    Andrew Mason is out at Groupon. Yes, after another disappointing quarter -- which sent the deal ...

  • Groupon Loses Market Value  

    In the surest sign yet that the once-booming daily-deal space has busted, Groupon lost a quarter ...

  • Foursquare To Take Credit, Debit Cards  

    In conjunction with its check-in deals program, Foursquare will now accept Visa, Mastercard and debit cards. ...

  • Pinterest Valued At $2.5B  

    Social scrapbooking sensation Pinterest has secured $200 million at a valuation of $2.5 billion. “There have ...

  • HP To Adopt Google's Android System  

    Reshaping the mobile landscape, Hewlett-Packard reportedly plans to adopt Google’s Android operating system to run a ...

  • Amazon Creating App Currency  

    Amazon on Tuesday unveiled a virtual currency for Kindle Fire owners to purchase apps and games, ...

» Around the Net In Online Marketing Archives