Why UK Chocolate Bars Are Shrinking

The UK Office of National Statistics has revealed that the size of chocolate bars and sweets have dropped by as much as 10% in the past year partly because of inflation there, with rising food prices a factor. Thus, confectionery products are being reduced in size but still cost the same. "This is treated as a price increase as consumers get less for their money,” said Richard Campbell, a statistician at the ONS. Cadbury recently decreased the weight of its Dairy Milk chocolate bar from 49g to 45g while continuing to charge 59 pence.

Read the whole story at Business Insider »
Tags: europe, food, uk
Recommend (1)