Why UK Chocolate Bars Are Shrinking

Business Insider , Wednesday, November 14, 2012 8 AM
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The UK Office of National Statistics has revealed that the size of chocolate bars and sweets have dropped by as much as 10% in the past year partly because of inflation there, with rising food prices a factor. Thus, confectionery products are being reduced in size but still cost the same. "This is treated as a price increase as consumers get less for their money,” said Richard Campbell, a statistician at the ONS. Cadbury recently decreased the weight of its Dairy Milk chocolate bar from 49g to 45g while continuing to charge 59 pence.

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