News Brief

BMW Designing Bobsled For USOC

Nov 14, 2012, 1:03 PM
  • Comment
  • Recommend
Subscribe to Marketing Daily

BMW of North America, the Official Mobility Partner of the United States Olympic Committee, is developing a new two-man bobsled for use by Team USA in the Sochi 2014 Olympic Winter Games, in collaboration with USA Bobsled & Skeleton Federation (USBSF). This project launched after USBSF asked BMW to assist the team in shoring up a technology gap specific to the innovation of the U.S. two-man sled. Team USA won a gold medal in the four-man bobsled event in Vancouver, but the two-man team hasn't won gold since 1936.

This announcement succeeds the completion of BMW’s first and second technology transfer projects as part of its partnership with the USOC: a velocity measurement system for long jumpers and a motion tracking system for swimmers. The sponsorship extends through the Rio 2016 Olympic Games. 

 

Be the first to comment on "BMW Designing Bobsled For USOC"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives