In a move that seems lateral at best, NBCUniversal digital sales chief Peter Naylor has been named executive vice president-sales for NBC News Digital, with responsibility for sales of nbcnews.com, msnbc.com, today.com and cnbc.com, as well as ivillage.com. Naylor, who previously was executive vice president-digital media sales for all of NBCUniversal for the past six years, is well known as a digital media industry leader, and is current chairman of the Interactive Advertising Bureau, as well as treasurer of the Online Publishers Association.
Naylor’s new role is part of a restructuring of NBCU’s sales organization announced Thursday by Linda Yaccarino, who was recently named president of ad sales for the entire company.
In his previous role, Naylor also oversaw ad sales for NBCU’s digital sports and entertainment properties including NBC.com, NBCSports.com and NBCOlympics.com, SyFy.com, Oxygen.com, Bravotv.com, USANetwork.com, AccessHollywood.com and the Universal Audience Platform.
The company did not say what would happen to the sales management of NBCU’s sports and entertainment digital properties, but pointed out that ivillage is now part of the NBC News Digital division.
Naylor joined NBCU in May 2006, when it acquired iVillage Properties, where he was head of ad sales. Before that, he held various sales roles at companies including Terra Lycos and Vanity Fair and Spin magazines.