Campbell Fans Build Giant Pinterest Casserole Board

Campbell-casserole-Pinterest-ACampbell Soup is running a cause-related Pinterest promotion to encourage Thanksgiving cooks to include its classic green bean casserole recipe, made with Campbell’s Cream of Mushroom Soup, on their menus.

Through Nov. 30, Campbell will donate $1 (up to $10,000) to Feeding America for each image of the casserole pinned or repinned. In addition to appearing on Pinterest users’ boards, the images are being aggregated to create a “Most Colossal Casserole Pinterest board” on the Campbell’s Kitchen Pinterest page

Campbell is driving awareness of the promotion through its condensed soup Facebook page and Campbell Soup Twitter account, as well as through the Campbell’s Kitchen site and Pinterest page. 

The green bean casserole recipe (which also calls for French’s French Fried Onions), was created in 1955 in Campbell’s Kitchen by home economist Dorcas Reilly. It took off after being featured in an Associated Press Thanksgiving piece in the same year.

According to Campbell, more than 30 million households will include the side dish in their holiday meals this year.

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1 comment about "Campbell Fans Build Giant Pinterest Casserole Board ".
  1. Darrell Ellens from Linkedin Group Mgr. "Daily Deal Industry" , November 20, 2012 at 5:51 p.m.
    I loof forward to following the boards for Campbell's Soups. They really plan on making it so 2013. Keeping up with the times is one thing, leading the times is another. I look forward to many new ideas coming from this big brand.