News Brief

Honda Launches Year-End Campaign

Honda is in the mix with its year end campaign, “Happy Honda Days”  campaign. The effort, which begins today, features thank-you letters to Honda dealers from “Happy Honda Days” shoppers and. 

 The effort, via RPA, comprises six humorous TV spots that feature the Honda product line plus rearview camera, Pandora internet radio and Bluetooth HandsFreeLink.

 Each spot opens on someone thanking Honda for giving their friend or relative a great deal on a new car. The narrator gives a detailed account of why the car is such a great purchase. 

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