Virgin America Offers Nerdbird For Cyber Monday
Virgin America is launching a series of Cyber Monday offerings for tech-forward travelers, including the chance to charter the company’s “Nerdbird.”
The ultimate 'geek-chic' ride can be chartered to next year's 2013 International CES (Consumer Electronics Show) in Las Vegas Jan. 8-11. The airline is teaming up with Gilt City to offer a "nerdbird for hire" charter flight.
One lucky purchaser will score the chance to travel to the 2013 CES with up to 135 of their friends or colleagues, onboard a new Virgin America Airbus A320 commercial jet appropriately named #nerdbird.
As part of the deal, the purchaser gets the ability to custom brand the exterior of his or her ride for the month of CES.
The airline is promoting the offer at http://www.giltcity.com/national/nerdbird. Images of a branded #nerdbird can also be found here.
For those who don't wish to purchase an entire flight, the carrier also is offering a Cyber Monday fare sale, with an additional 10% off fares. The first 3000 who bought a ticket Nov. 26 received a gift with purchase: A free Gogo in-flight WiFi pass for their next flight.
All of Virgin America's aircraft are outfitted with amenities like power outlets at every seat, touchscreen seatback entertainment platforms and WiFi. The airline is the only U.S. airline to offer in-flight WiFi on every plane in its fleet and was the first airline to launch Gogo's new next-generation higher-bandwidth ATG4 WiFi as of this fall.
The company gets inquiries every year from local tech companies and entrepreneurs asking to charter aircraft to head to CES, said Luanne Calvert, vice president of marketing at Virgin America.
“So we thought it would be fun to answer the call and work with Gilt City to create the ultimate geek gift," Calvert said in a release. "Plus, if being the first airline to offer fleetwide WiFi and having an entertainment platform that runs off LINUX isn't evidence enough, we're kind of geeks ourselves."
This is not the first time that Virgin America and Gilt City have teamed up to offer unique rewards and packages for savvy travelers. Virgin America worked with Gilt City in 2011 to offer a charter jet for hire on Cyber Monday. The offer sold in seconds.
Recent Marketing Daily Articles
-
United Expands Loyalty Program To Businesses May 19, 10:13 p.m.
United Airlines is launching the MileagePlus Small Business Network, the first U.S. travel loyalty program that ... -
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ...
Be the first to comment on "Virgin America Offers Nerdbird For Cyber Monday"
Leave a Comment